marketingworxPR

Think before you tweet: When tweets travel beyond Twitter

2012-02-08T14:11:00.000-08:00

By Catherine Harvey

There’s a reason celebrities and professional athletes have millions of followers on twitter. Twitter brings celebrities within reach and allows the general public a chance to know a celebrity’s innermost thoughts. People are interested in how celebrities spend their free time, what they read, what they eat, and what they have to say. Now thanks to Twitter, their personal quips and unfiltered opinions are available for us to read and share.

But with celebrity comes great responsibly; and with social media comes opportunity for publicity disaster. The ease of tweeting whatever is on your mind 24/7, has the celebrity set up for trouble almost daily. Ashton Kutcher got himself a boatload of bad press when he offered up his opinion on the Penn State incident in a click of a tweet. Charlie Sheen tweeted his phone number and whole lot of other interesting personal info for the world to see (not just Justin Bieber). Alec Baldwin tweeted about his American Airlines fiasco; and Courtney Love’s rants on Twitter landed her in court. Not to mention the senator who literally exposed himself.

The world explodes with news when a celebrity with millions of followers posts something overly opinionated or inappropriate. Not only is every news outlet reporting on the faux pas, hundreds of thousands of people are responding instantaneously and it becomes a trending topic that is tough to escape. As a PR crisis the spread is rapid, so there is no waiting until it blows over; it must be dealt with immediately.

The challenge for the managers and publicists representing celebrities with Twitter trouble is they are forced to do damage control. But often times, these experts don’t seem to know how to respond. While non-celebrities may not be dealing with these issues, business owners may also find themselves with an employee tweeting something inappropriate to a client or customer or misrepresenting the company in some way.

When negative tweets begin to fly:
1. Immediately consult your team of PR/communications experts on how best to handle the situation
2. If you don’t already have one, consider hiring a PR firm to manage your social media accounts
3. Consider shutting down the individual’s Twitter account
4. Put a clear communication plan in place for employees posting on the company’s social media pages

Public relations and marketing firms have been known to manage social media for businesses and individuals. Many times, the public has no idea that the tweets are not coming from the business owner or person represented. Not because the business owners are incapable of posting information to social media, but because they simply lack the time required to make it productive.

With Ashton Kutcher recently hiring a public relations firm to manage his Twitter account, people may wonder if it has lost that personal touch. As long as the general public is getting the same quality of posts, personal interaction and valuable information, it should not matter who is tweeting on behalf of the celebrity, business or individual.

My guess is that the majority of people that follow @aplusk are unaware of Kutcher’s handoff. Since the management team is tweeting on behalf of Kutcher, they are sending tweets that could be presumed as posted by him if you did not know.

Ready? Set? Tweet! - Six ways advertising reaches the consumer before, during and after the Super Bowl

2012-01-31T13:03:00.000-08:00

By Raquel Barnett

Unless you’ve been living under a rock for the past month you’ve heard the non-stop chatter revolving around this weekend’s Super Bowl XLVI. It’s on our TVs, smart phones, laptops and tablets and quite simply cannot be avoided. With marketers willing to pay $3.5 million per 30-second spot and an audience that included more than 111 billion people last year, just how are advertisers milking the most out of this year’s Super Bowl Sunday cow? For example:

Before the Super Bowl
1. Ads advertising ads
Coca-Cola has outdoor ads on bus shelters and billboards. Kia has launched movie theater ads. These ads are promoting their ads set to debut Super Bowl Sunday.
2. Social media
Honda, Volkswagen and Dannon, among others have posted online videos. “How I Met Your Mother” star and M&M's spokesman Neil Patrick Harris tweeted: "M&Ms asked me to announce that a new character, Ms. Brown, will be unveiled during the SB."

During the Super Bowl
3. Actual TV ads
Commercial spots booked include reappearing brands Coca-Cola, Anheuser-Busch, CareerBuilder, E*Trade, Go Daddy, Mars and Volkswagen. Also showing this year are new comers Acura, Lexus, tax-prep software 2nd Story, Century 21, Dannon and H&M.
4. Social media during
The Coca-Cola polar bears will appear in a video stream running throughout the game at CokePolarBowl.com, a site hosted within Facebook. Players can also be seen tweeting from the sidelines during the game.

After the Super Bowl
5. Media buzz
Various media outlets will continue to report on standout Super Bowl ads. Best and worst lists will be made based on the commercials aired.
6. Social media after
Social media sites will be a buzz about who saw what, whose ads were the best or worst, and reenactments and parodies will be posted.

“The trick is to be everywhere consumers are,” said Pio Schunker, Coke North America head of integrated marketing platforms and content. “Today, that means having a presence on TV, as well as on Facebook, Twitter, YouTube and other popular sites.”

The way to maximize your ad investment is to make sure your presence is known before, during and after the game. This basic concept cannot only be applied to the big dogs running ads for the Super Bowl, but to any business at any level of development.

PR Lessons from Paula Deen: cooking up recipe for disaster

2012-01-25T11:35:00.000-08:00

By Juliet Straker

Famed Southern chef, Paula Deen’s announcement that she has Type 2 diabetes in an interview on the Today Show last week has come under harsh criticism. The chef built her career on down-home hearty recipes that would leave most physicians and nutritionists cringing at the mere thought of the carb-heavy dishes she frequently touted. While the celebrity chef was actually diagnosed with Type 2 diabetes in 2008, her public announcement was disclosed to the public with the launch of her partnership with drugmaker Novo Nordisk where she will serve as a spokesperson to promote its Type 2 diabetes drug, Victoza.

Deen’s announcement has spurred heated debates over the ethics of celebrity drug endorsements and more specifically, Deen’s keeping her health status a secret while continuing to dish out her high fat, high carb, high calorie cuisine.

Some believe Deen had every right to keep her health information private, but as a public person making her living in the food industry her public relations advisors either gave her bad advice or she refused to listen to them. Back in 2008, she could have made her public aware and actually enhanced her image and messaging by adapting recipes for others battling diabetes. The public identifies with Deen, her battle is like many of theirs. Had she taken this approach to begin with, her promotion of Victoza would have been much more credible and ultimately a better investment for Novo Nordisk. Now, we can only wait and see if the partnership turns out to be a recipe for success or cooking disaster.

Maximize Marketing Coverage With Mobile Technology

2012-01-17T12:20:00.000-08:00

Marketing with Mobile Technology: Maximize Coverage Using New Tools
By Juliet Straker

We all move quickly through our days, jumping from our computers to our phones to communicate information and share. While the changes in communication are moving at warp speed, companies can utilize the opportunity to expand its public relations campaigns and educate the public well beyond the day a story airs or an article runs.

The growth of mobile technology means information is literally now available at the consumer’s fingertips. In other words, with just a few clicks of a screen, buying decisions are now being made. Information sources like Google, Twitter, Facebook, Yelp and YouTube can influence where a person chooses to shop, dine, or go.

According to research recently conducted by Hubspot, mobile Internet users will reach 113.9 million in 2012, up 17.1 percent from 97.3 million in 2011. The data takes things further; looking at the growth in popularity of the iPad, tablet users will reach 54.8 million in 2012, up 62.8 percent from 33.7 million in 2011.

On a recent visit to Flagstaff, we were looking for a place to eat. Having nowhere special in mind, we turned to our iPhones to research the area. A click on Google Places immediately brought up a list of restaurants in the area showing four- and five-star ratings from reviewers. Quickly reading the descriptions, we found out about a breakfast spot that was featured on “Drive-ins, Diners and Dives” and received rave reviews from the host, Guy Fieri and a number of patrons. The restaurant was only a few miles away, but a bit off the beaten path, outside of downtown. Fortunately the mobile phone also provides directions with a direct route from your location.

It turned out that Brandy’s Restaurant and Bakery (which I highly recommend) was featured on the program in 2008. But this small business understood the value of leveraging that publicity. They made sure the message in their online description continued to publicize the national TV coverage. The segment still plays on a TV screen in the diner, and news clippings from the local newspaper can be found adorning the walls, but more importantly the information and the many other accolades the restaurant has received appear prominently on the home page of its website.

You can bet this small business owner does not have a large marketing budget, but by utilizing the technology that’s now available, they are maximizing the press they received almost four years ago to continue to bring in new customers.

Part of implementing a successful public relations and marketing campaign is to find ways to successfully weed through all of the clutter and information in order for your target audience to know more about your business and all it has to offer. However you choose to allocate your budget and to tell your story, there is no denying that the growth of mobile technology will now allow you to spread the word faster and stretch your dollars further.

This article was publised on AZNow.Biz. Read the full article here.

Juliet Straker provides social media tips for the new year

2011-12-22T08:26:00.000-08:00

Moving Forward: Social Media Marketing in 2012
By Juliet Straker

With the holidays upon us, the realities of the year’s end have set in. It’s time to begin clearing out inboxes, archiving 2011 files and preparing for 2012. It’s time for reflection and anticipation.

When it comes to social media marketing in 2012, the first step is looking back at what worked during the past 12 months and then, based on those results and the business goals for 2012, developing a plan for the upcoming year. For many companies, 2011 was the year for implementing social media.

Those still questioning the point of social media, should consider the facts provided by Facebook, Twitter and LinkedIn:

Facebook has more than 800 million active users.
Fifty percent of Facebook’s active users log on in any given day.
The average Facebook user is connected to 80 community pages, groups and events.
More than 350 million active users currently access Facebook through their mobile devices.
Twitter currently has about 110 million users.
On Twitter, there are more than 600 million searches done every single day.
Twitter is accessed by more than 30 percent of users via their mobile phone.
Twitter is now serving a quarter billion tweets each day — more than one million tweets every six minutes.
LinkedIn’s members have reached 119 million, although this figure is an approximation provided by LinkedIn.
The standard user of LinkedIn is male (58.5 percent) and between the ages of 25 and 54 (70 percent).

Why followers and fans matter
With a majority of the population now visiting social media sites like Facebook and Twitter on a daily basis, creating a brand presence on these sites is becoming an essential part of doing business. Customers will turn to social media to learn more about products and services in real time.

Unlike any other marketing tool, social media allows companies to speak to customers in a more personal way, as if they are talking to a friend not a company, which helps build trust and rapport. It also assists in building online visibility to drive traffic to your website and ultimately through your doors, much like a word-of-mouth referral.

Social media can also help leverage public relations efforts by pushing press coverage out to a larger audience and pulling media people in, enticing them to learn more about your company and its brand.

Social media marketing in 2012: How to improve your pages
If your company already has established Facebook and Twitter pages, it is important to examine the content you are posting to make sure that you are providing value. For example, if you have a retail store or restaurant, post photos of products or dishes and utilize social media to let your customers know the specials of the day.
If you have a company that provides a service to other businesses, post helpful tips and educational articles related to your field. Remember, social media engagement is not one-sided.
As well as posting content, it is important to reach out and follow others and “Like” business-related Facebook pages. Then, they in turn may follow or like your page and interact by commenting on your posts. The other crucial factor in integrating social media into marketing is frequency and consistency.

Strategic planning and implementation
While it sounds simple in concept, before launching a social media campaign, companies need to remember, these pages are a voice for the company and represent the brand, it is not something that should be taken lightly. You should establish internal guidelines and a strategic plan specifying how your organization is going to manage the social media sites.

Figure out who is going to be responsible for the actual posting and what kind of information you want to share. In some cases, an in-house marketing or communications person is best. If there is no one in-house equipped to handle things, enlisting a public relations firm to manage an integrated public relations and social media campaign is the best approach. A public relations firm will know how to create online messaging and content that speaks to the public.

Mix it up
With the push to build a presence in social media clearly on the rise, it is tough to know where to focus your marketing efforts. The key to any marketing plan is developing a strong consistent message that reaches your target audience — social media is one tool to help make that happen.

Marketing plans must still incorporate a mix of more traditional sales and advertising efforts like targeted print, radio and online ads, along with public relations outreach to increase visibility and generate sales. While social media will continue to evolve and remain a powerful tool, an integrated campaign is optimal for any successful business.

This article was published on AZNow.Biz. Read the full article here.

Golf Pin Money featured in the Phoenix Business Journal on Dec. 16, 2011

2011-12-21T12:42:00.000-08:00

Biltmore Lifestyles highlights Dr. Ben Bocchicchio's November seminar

2011-11-08T09:15:00.001-08:00

Free seminar looks at the brain & exercise

2011-11-08T09:13:00.000-08:00

JDRF Walk to Cure

2011-11-08T09:04:00.001-08:00

Assisted Living Advantage featured in Arcadia News

2011-11-08T09:01:00.000-08:00

Good Morning Arizona features Becky Feola of Assisted Living Advantage

2011-10-12T13:14:00.000-07:00

Bloomberg Businessweek mentions FSW Funding

2011-09-30T12:56:00.000-07:00

http://www.businessweek.com/small-business/more-small-businesses-are-selling-receivables-at-a-loss-09272011.html

Hunting for Bargains at Glendale Park 'n Swap

2011-09-26T14:46:00.000-07:00

Delete Tattoo Removal & Laser Salon's Marci Zimmerman is featured in the Phoenix Business Journal

2011-09-19T15:36:00.001-07:00

Dr. Mundt of Delete Tattoo Removal & Laser Salon provides her expert opinion in Community Health Magazine

2011-09-19T15:31:00.000-07:00

Misconception of public relations: Lying is common practice

2011-09-08T11:03:00.000-07:00

A PRprofessional’s main function is to create a positive image for their clients.In simplified terms, it’s about telling the client’s story, promoting what itis that makes them the best at what they do. Building relationships withthe media and utilizing online tools like Twitter, Facebook and YouTube to pushout content or information is largely how it’s done.

Peopleunfamiliar with public relations question the practice. Some even view PRtactics as less than truthful. Veterans in the field agree that lying isunacceptable. In fact, in an effort to project a positive image thePublic Relations Society of America has officially named September PR EthicsMonth. Just like anything else 80 percent of the individuals in the field arehonest, hardworking and talented, and the other 20 percent leave youquestioning their integrity.

But justas we see in PR, this can be seen in most any industry; and as a result thereis a strong demand for a good public relations person.

Wecontinuously hear about the flurry of celebrities, athletes and even governmentofficials in the spotlight for their infidelities or other unethical missteps.When the situations arise, it is safe to say that behind the scenes stands anexperienced PR professional stepping in to protect their reputations or what isleft of it. Are these professionals stretching the truth, denying allegationsor just putting a “spin” on actual events? Due to the invasive nature of themedia and its contribution to the creation our voyeuristic society, it can betough to know what is real and what is created?

Unfortunately,these high profile incidents leave people thinking that all PR professionalsare spending their days twisting reality. The truth is good PR is about sharingthe truth, coming clean and rebuilding. No one in PR has full control of theirclient or full control of public perception, but for the most part companiesand individuals are good and working hard to do good things – and it is thosestories we want to tell.

Perhapsthe problem lies with the public? Consider the obsession with reality TV?

Eitherway, the best way for us to overcome any negative perceptions is through anhonest day of hard work.

FSW Funding in Phoenix Business Journal

2011-08-23T17:03:00.000-07:00

August 5, 2011

National Hair Centers Ranked Number 5 On Top 10 Pampering Deals

2011-08-23T16:53:00.000-07:00

Glendale Park 'n Swap Makes Front Page News

2011-08-23T16:41:00.000-07:00

Click here to read full story.

Marci Zimmerman of Delete Featured in Money Magazine

2011-08-22T15:22:00.000-07:00

With so many social networks, is there room to + just one more?

2011-08-03T16:47:00.000-07:00

According to The Nielsen Company, in 2009 individualsglobally spent more than five and half hours per month on social networks, anincrease of 82% from the previous year. Fast forward two years and the use ofsocial networks is increasing exponentially.

Now with the newest addition of Google+, many are wonderingif there is enough time in the day to add another to the mix. But Google+ is quickly proving itself amongconsumers with almost 20 million users. Incorporating appealing elements fromFacebook and Twitter, Google+ delivers additional capabilities, such asgrouping friends in circles, allowing users to send out targeted messaging and theability to sync with Picasa web albums.

Currently, Google+ is only available for personal use; but Googlehas already alerted the business community that they will be launching businessidentities later this year. These business profiles will allow companies toincorporate Google’s advanced features such as analytics, maps and AdWords. Thepower of these features will have businesses and brands rethinking theirmarketing strategies (look out facebook). The circle feature on Google+ givescompanies the ability create groups or market segments within differentnetworks for brands or business’ to target their message.

Google+ is creating such buzz (no pun intended) that evenfounders and CEOs of other social networks are weighing in on theircompetition. Jeff Weiner, CEO ofLinkedIn expressed concern that people may not have time for another socialsite and that most users focus on using one network at a time for a specificneed. Tom Anderson, founder of Myspace believes that Google+ is a reaction toFacebook and Twitter and with already advanced products in place Google+ will just become better overall.

The decision now is not if you’re ready to jump on theGoogle+ bandwagon, but how you will use it to connect and appeal to yourtargeted audience.

Delete in the News

2011-05-24T10:27:00.000-07:00

FDA report: Health issues due to bad tattoo ink on the rise

Factors Southwest Encourages Entrepreneurs

2011-05-18T15:01:00.000-07:00

Robyn Barrett, ASU alumni and owner and managing member of Factors Southwest believes that the entrepreneurial spirit can come from anyone from any background. To encourage future entrepreneurs Barrett has created a $1,500 scholarship open to all Arizona State University students. Barrett is very passionate about giving back to the school where she earned her education.

Click here to read more from the ASU's Entrepreneurs newsletter.

Robyn Barrett talks finance at AZNOW.BIZ

2011-05-11T14:17:00.000-07:00

A struggling economy and changes in lending practices during recent years made it difficult for many business owners and companies to qualify for traditional bank loans or equity lines of credit. The good news is times are changing. While, the days of securing money easily may never return, banks are beginning to ease up as the economy recovers. In other words, if you are in need of an infusion of cash, all may not be lost. In fact, you are not necessarily at the mercy of the banks. You have more power than you may think when it comes to finding and selecting a lender.

A strong relationship with the banks or lenders you work with is invaluable to the long term success of your business. But just like any other relationship, you need to make sure it is a good match before agreeing to play or work together. Do your homework. Conduct interviews. Check references. Listen to your gut.Then, choose wisely and structure things carefully.

Remember that this is your business and livelihood, and while it may not always feel like it, you are in the driver’s seat. As the driver, keep in mind a few rules and guidelines to live by:

Read full article at Buyer Beware: Pick Your Lenders Wisely

Vote for Worst Tattoo on Phoenix New Times Poll for Chance to Win $500 in Gift Cards

2011-04-27T16:31:00.000-07:00

People can’t necessarily delete their past but they can delete the memory from a bad tattoo. To help make it possible, Delete Tattoo Removal & Laser Salon located in Phoenix is holding an “uncool tattoo” contest, sponsored by Phoenix New Times, to award the winner of the worst tattoo, up to $3,000 in laser tattoo removal.

Beginning April 21, through May 9, the public is invited to go online and cast their votes for the worst tattoo. All voters will be eligible to win $500 in gift cards. The “uncool tattoo” with the most votes will be announced as the winner on Thursday, May 26.

Click Here to Vote for Worst Tattoo

FSW Funding Expansion Creates Buzz

2011-04-27T15:50:00.000-07:00

Sherri May Co. in the News

2011-03-17T10:50:00.000-07:00

Branding Defined: More Than Perception

by Sherri May | Posted on: Wednesday, March 16th, 2011 on AZnow.BIZ

If you asked five people what branding means to them, you’re likely to get five different answers. When discussing branding, the answers will range from needing new letterhead or a logo, to an in-depth strategy, and everything in between.

Quite simply, “brand” is who you are. It is how your customers, competitors and suppliers perceive you and how you perceive yourself. Brand is the image you want to project.

While your logo is certainly part of your brand, branding is much more than that. It is your mission, your look, logo, tag line, colors and font; it is all that encompasses how you communicate your message, what you actually say, how you approach your sales process and how you do business. Brand boils down to the tangible and intangible characteristics that work in concert to become the face of your business to customers, the community and competitors.

Why Branding is Important

We know that branding defines your business in the hearts and minds of employees, shareholders and most importantly, customers and prospects. It also influences consumer choice. People choose to do business with, or purchase products from, those they trust. A well-developed and established brand builds recognition and establishes trust. Businesses that are well branded stand out.

We look to balance sheets and financial statements to assess companies, but branding has tangible value. One of the strongest and most recognizable brands today is Apple. When consumers think of Apple they think modern innovation — a company that is user friendly, service oriented, makes life easier and more entertaining. On Sept. 25, 2010, Apple’s balance sheet boasted $741 million under “goodwill.” In accounting, goodwill represents the value beyond a company’s assets — it’s reputation. Apple is an excellent example of the added value branding brings to the table.

Bringing branding to life

While we all aspire to have a strong brand, how do we get there? When establishing your company’s brand, or going through a rebranding, start with internal and external research. Begin by assembling key employees and ask yourselves a series of questions:

What do you do?
How does what you do benefit customers?
Describe your target audience (who are they, what do they look like, what do they respond to)?

Then consider the intangible characteristics. These questions can put the perception of your company in a whole new light, revealing your company’s “real” personality. This exercise can help you better craft (or change) your message and more effectively reach your customers:

What kind of car would your company drive?
What music best reflects your company?
How would you introduce your company to friends at a party?

These questions will take you well beyond the color and typeface of your logo. The answers can help you discover ways to use your company’s personality to connect emotionally with your audience. This process lays the groundwork for presenting your company to the world.

With the tangibles and intangibles defined, you can now move on to select brand elements that align specifically with your company’s personality. This includes company colors, logo, tagline, overall message and voice. You should also establish standards that guide the consistent use of your brand elements and be sure all employees are on board. Nothing kills a brand faster than inconsistent use and application of the brand.

The good, the bad and the mediocre

Starbucks took coffee to a whole new level. They not only created one of the most recognizable brands in its market segment, they made drinking coffee a lifestyle. From the signage on the storefronts, the graphics on the cups, product packaging on the shelves, store interiors, colors, drink names and sizes, the company brand permeates every aspect.

Now consider Coca Cola and Pepsi. Both are established long running brands that are extremely recognizable, but over the years they have both come to a point where they are no longer that differentiated. Both have also tried redesigning their brand, only to be met with little response or complete disaster. Remember when Coca Cola, one of the most recognizable brands in the world decided to rebrand itself and introduce a new formula? Within weeks it was clear that the launch was a disaster and, millions of dollars later, the new product was pulled from the shelves and Coke Classic was introduced.

Observe what others are doing. Learn from their successes and failures. Realize that branding is much more than a logo. When it’s done right, it can directly impact your bottomline.

Read the article on AZnow.BIZ

Delete partners with Phoenix New Times

2011-03-17T09:34:00.000-07:00

Stuck with an old tattoo? Well, it's your lucky day.

Learn more at Delete Removal Contest

In the News: Fetal & Women's Center of Arizona

2011-03-11T13:36:00.000-08:00

New clinical trial looks at ways of treating spina bifida:

Imagine hearing your unborn baby might not be able to walk. A Valley woman shares her story and the medical breakthrough that has changed her family's life.

(via AZ Family- Channel 3)

Simple Inspiration

2011-03-09T15:47:00.000-08:00

Some simple inspiration on this hump day. Enjoy from the Marketingworx team.

Factors Southwest Funds Entrepreneurial Spirit

2011-03-08T09:35:00.000-08:00

Factors Southwest LLC’s owner and managing member, Robyn Barrett, has announced the renewal of its Entrepreneurial Scholarship, open to Arizona State University students, with an increase to $1,500. The scholarship is offered to all students, including those in master’s degree programs. The financial aid Factors Southwest will provide is meant to encourage and support young entrepreneurs as they make their way through their education. The deadline for applications is June 1, 2011.

Learn more about the Factors Southwest Entrepreneurial Scholarship: Scholarship Info

Full press release: Factors Southwest Offers Entrepreneur Scholarship

Time is Running Out to Paint Your City Green

2011-02-02T08:31:00.000-08:00

Sherri May Co. is giving one lucky city the chance to win a FREE green marketing campaign worth $85,000.

Deadline for the contest is fast approaching so get your application in now city reps:
Paint Your City Green

Deadline: February 28, 2011
**$75 application fee is no longer required

Delete Tattoo on the News!

2011-01-19T14:53:00.000-08:00

Check out Delete, a new tattoo removal and laser salon in Phoenix, on Fox 10:

Deleting Unwanted Tattoos: MyFoxPHOENIX.com

Congrats to one of our favorite clients!

Just 'Some Enchanted Evening' for Charity

2011-01-19T14:46:00.000-08:00

The Welcome to America Project will kick off its 10th anniversary celebration with “Some Enchanted Evening."

The prom-themed fundraiser offers a nostalgic walk down memory lane, as well as a chance to create new memories and give back. The event will help raise much needed funds for shelter, furnishings, and household items WTAP provides refugee families from war-torn countries resettling in Phoenix.

Show off your favorite Prom attire from any era and enjoy Broadway inspired musical performances, a keepsake photo from the photo booth and delicious Italian feast catered by Pasta Brioni.

Here are all the details you'll need:

WHEN:

Saturday, February 19, 2011 6:30 p.m. – 10:00 p.m.

WHERE:  St. Patrick’s Church, Fenlon Hall 10815 North 84th St. Scottsdale, Ariz. 85260  WHO: WTAP invites the public to attend their 10th Anniversary Prom celebration  COST: $50 for individual tickets; $400 for table of 8 Tickets available for purchase online   INFO: megan.oconnor@wtap.org or call 602-490-0088  WEBSITE: www.wtap.org/prom.html

Don't miss out on a magical night while giving back to a unique charity

DISPELLING THE MYTH

2010-12-23T10:40:00.000-08:00

Get a successful start to your New Year’s resolution and learn how to transform your body into a fat burner instead of a fat keeper – maximizing results, while minimizing time.

Dr. Ben Bocchicchio, a training development consultant and expert in fitness and health for 40 years, will discuss and demonstrate the best combination of exercise and diet to help you achieve optimal results. Lose fat, increase lean muscle and increase your metabolic rate permanently. Learn what to eat and not to eat, why fat in your diet can be good, and how his scientifically proven exercise program of two resistance training sessions a week for 15 minutes works.

Seminar will also include a body composition test; exercise demonstrations and introduction to technology that enhances and accelerates metabolic changes.

.WHEN: Saturday, January 8, 2011

10:00 a.m. to 12:00 p.m.

WHERE:

Doctor’s Fitness Center

2394 E. Camelback Rd.

Phoenix, Ariz. 85016

(located in the building behind Wells Fargo at 24^th Street & Camelback Road)

COST: Free

RSVP:

Reservations required – limited seating

480-206-5017

drbenbo@hotmail.com

WEB SITE: www.drbensmetobolicmakeover.com

Campaign Encourages Environmentally Friendly Behavior

2010-12-07T08:30:00.000-08:00

It may not be easy to be green, but one city in America will get a leg-up if selected as the winner of the Paint Your City Green campaign contest.

Sherri May & Co., a creative services firm headquartered in Phoenix, Ariz., is giving away a marketing campaign, which includes professionally designed statement inserts, brochures, avenue banners, billboards and signage, valued at approximately $85,000. Applications for consideration can be submitted beginning Dec. 1, 2010 through Feb. 28, 2011.

“There is a lot of talk about being green, but people don’t always know that it only takes a few simple changes to make a big difference,” said Sherri May, owner & president of Sherri May & Co. “By offering this opportunity to an entire community, we believe this will not only make a difference to our environment, but it will also provide a positive economic impact.”

The goal of the marketing campaign is to inspire city residents to adopt new practices that will help reduce energy use and fossil fuel emissions, and improve citywide energy efficiency.

To enter, cities must complete an eight question entry form by Feb. 28. Finalists will then be selected and asked to participate in a conference call interview. The winning city will be named on March 15.

The winning city will work closely with Sherri May & Co. to coordinate campaign details for maximum impact and to track results.

By engaging residents, the campaign will help increase awareness for the winning community as well as help that community gain recognition and reputation as one of America’s greenest cities. The winning city will also garner recognition as an environmentally safe place to live and can help encourage economic growth.

To find out more, visit http://www.paintyourcitygreen.com/ or call 602-547-7020 x.110.

Public relations vs. advertising: What's the difference?

2010-11-18T20:39:00.000-08:00

There seems to be a bit of confusion when it comes to public relations (or PR, as it is commonly called) and advertising. While they work well together when integrated as part of an overall marketing strategy, beware, they are not one and the same.

Advertising is designed with a specific message, often speaking to a specific targeted audience and paid for and placed in a specific medium or media. Public relations is communication with the public through editorial coverage, social media, speaking engagements, participation in community events and educational seminars. It is about telling your story, bringing your brand to life, and engaging with your potential customer.

That said, some advertising can be more about PR than about selling your product or service. It's a blurring of the lines; an effort to control the story, by running paid advertisements to tell it. But is it convincing? Does it work?

Take the recent advertising campaigns with Toyota and BP for example. In an aggressive effort to redeem their respective corporate images, Toyata launched television ads touting $1 million a day spent on ensuring the safety of their cars and BP showed a series of ads talking about their commitment to cleaning up the gulf. But consumers are savy and can not be bought that easily with paid advertisement. According to an article in the July 8, issue of the Wallstreet Journal, "Before the crisis began, BP had an 89% positive buzz score, the second-best score of all oil-and-gas brands, after Exxon Mobil Corp., and comparable to brands such as Amazon.com Inc. and Apple Inc." But remember a few years ago when Exxon was the one in the hot seat?

Using PR to establish your brand and build your image can be a very powerful and effective tool. Repairing a corporate image takes a strategic and well thought out PR campaign, that will often incorporate advertising, takes time and persistence.

Timing is everything

2010-10-20T14:37:00.000-07:00

One of the key factors business owners must consider when seeking press coverage is timing. Does your story fit well with what's going on in the community or across the country? Does it build on or support a current topic of discussion? Have you allowed enough time to get the word out?

A great example of a timely PR campaign can be found in the recent response from the Washington State Potato Commission when the Institute of Medicine, the federal Women, Infants and Children program OK'd an interim rule that bars participants from buying potatoes with their federal dollars. Potatoes are the only vegetable not allowed.

To counter the claim that potatoes are an unhealthy diet choice not worthy of federal dollars the executive director of the Washington State Potato Commission has publicly committed to eating 20 potatoes a day for two months! The result: major news stories with Fox news and other news outlets around the country. http://fxn.ws/aFQi6j

You can be sure the public will be watching to see how Chris Voigt survives his all spuds diet, but more importantly they will be talking, laughing and forwarding this story - spreading the word.

To Tweet or Not to Tweet

2010-09-13T13:27:00.000-07:00

After attending the Social Media AZ conference last week we were inspired to share our thoughts on the ever expanding power of online tools and how they can definitely add value and reach to your PR efforts.

As PR and marketing consultants we are always looking at the best way to help our clients promote their businesses, reach their target audience, raise awareness, stand out from the crowd. That used to mean a strong traditional public relations campaign with maybe some print ads, radio, direct mail and possibly an email campaign. Now, with the popularity of Facebook, Twitter, You Tube, LinkedIn and Foursquare much has changed; and yet some things remain the same.

Twitter, Facebook and You Tube are great ways to build the conversation, share news, events, ideas, deals, customer stories, connect and create buzz. They allow us to enhance the PR and marketing message, support your SEO efforts and get the news out to potential customers and clients they not hear of you otherwise. But building a community of followers, friends and fans takes time. Don't be decieved by the allure of these "free" online tools, there is a cost if you want to do things right and get the results.

Check out the Old Spice Man and the brilliant integrated campaign by the creatives at Weiden + Kennedy. Look at the cross promotional efforts of Guitar Centers or on a more local level see how the Desert Botanical Garden is using traditional print and direct mail and public relations and integrating it with their website, email, Facebook and Twitter messages.

In the end it still needs to be about the mix. Social Media is a powerful tool, but you can not expect to "build it and they will come" without promoting elsewhere.

Tired of your tattoo? Delete it.

2010-09-13T11:35:00.000-07:00

Coming in October to Central Phoenix is Delete, a tattoo removal and laser salon with a modern, hip vibe and affordable pricing to help you end your love-hate-hate relationship with an old tattoo that no longer suits your lifestyle.

Want to know more? Check out the article in this weekend's Arizona Republic.

Oh, and if you know the guy in this Miller Light tattoo commercial, please do us all a favor and send him to deleteitnow.com. :) We're holding a contest to remove the worst of the worst tattoo. Check out the details here and then send a photo of your bad tattoo contest@deleteitnow.com to enter.

'It's healthy, its yummy,' says Dr. Phil

2010-08-26T12:26:00.000-07:00

Thanks go out to all who attended Healthy Herbs and Teas with Dr. Phil Wazny last night at TeaTime in downtown Scottsdale.

The event drew about a dozen guests who were able to sip on healthful teas and hear about the various health benefits of tea.

Store manager Bob Williford lead the tea tasting portion of the program.

We have upcoming events in September, please join us!

* Sept. 8 - Assam: Black & Bold - Learn about assam tea and taste its rich flavors.

* Sept. 29 - Tea & Chocolate - What chocolates pair best with which teas? It's a dangerously delicious combination. Presented with the Wei of Chocolate.

RSVP to teatimescottsdale@gmail.com

Make a Difference this School Year

2010-08-18T12:48:00.000-07:00

Join us this Saturday, 8/21, at Serrano Village Apartments in Scottsdale for a painting party (more info below). Bring donations of school supplies and enjoy a free catered breakfast. All goes to help families with The Welcome to America Project. www.wtap.org

This morning, we landed a taping with Fox 10's Cory McCluskey to get the word out- Check out some action shots below.

Info:

WHEN: Saturday, August 21, 2010
7:00 a.m. - 11:00 a.m.

WHERE: Serrano Village Apartments
2828 W. Camelback Road
Phoenix, AZ 85017

WHO: Open to public

COST: Free; donations are greatly appreciated.

INFO: megan.oconnor@wtap.org or call 602-490-0088

WEBSITE: www.wtap.org

Steeping in Style

2010-08-04T09:50:00.000-07:00

We know you're out there sipping, smelling, tasting, loving tea. Well, for all you fanatics- TeaTime, located in Downtown Scottsdale, will be extending their summer series.

Mark your calendars as we continue through the warmest month of the year here in Arizona:

·Wednesday, August 4 – Tea Tasting: Pu-Erh, What's that smell?
·Wednesday, August 11 – Darjeeling & Nepal: Teas from the Top of the World
·Sunday, August 15 – Using Tea to Curb Hunger with Julie Poplawski, author of Fill Your Cup
·Wednesday, August 18 – Tea & the Wei of Chocolate with local chocolatiers Wei of Chocolate pairing tea and their handmade confections
·Wednesday, August 25 – with Dr. Phil Wazny of Integrative Health Care

ALSO: 10% off of tea purchases immediately following each event.

All events 6:30 p.m. – 7:30 p.m. throughout the summer

WHERE: TeaTime
7051 E. Fifth Avenue, Suite C
Scottsdale, AZ 85251
Marshall Way at 5th Avenue, just south of the horse fountain
480-686-8503

WHO: Open to the public, reservations required due to limited space.

COST: Events at TeaTime are free.

**Call TeaTime at 480-686-8503 to make a reservation, or email teatimescottsdale@gmail.com.

Come one, come all to The Greatest Cause on Earth - 2010 Walk to Cure Diabetes

2010-07-28T15:39:00.000-07:00

"Step right up, one and all!" announces the Desert Southwest Chapter of the Juvenile Diabetes Research Foundation as it gets ready for its 11th annual Walk to Cure Diabetes, presented by GoDaddy.com®, on Saturday, Oct. 30.

This is GoDaddy.com’s fourth consecutive year as the event’s title sponsor. GoDaddy.com is the world's largest Web hosting provider and #1 domain name registrar.

JDRF’s Phoenix Walk to Cure Diabetes stands as the largest family-friendly walk in the Valley and will feature a circus-theme for 2010. JDRF will welcome more than 20,000 participants in Tempe and Glendale, last year raising $1.2 million. This year’s walks are also sponsored in part by Bashas’ Family of Stores, Fox 10 and CBS Radio.

The 5K walk will be held at Tempe Town Lake, filled or empty, with a shorter, 1.5 mile walk beginning at 9:15 a.m. available for kids and people with disabilities. The Glendale walk will be held at the same times offering a slightly shorter 3.6 mile walk. Both walks will start with registration at 7:30 a.m. and the walk at 9 a.m., with a host of post-walk activities, food and live entertainment lasting until 2 p.m.

For the first time, there will also be a simultaneous walk in Glendale at ASU West.

To register as a team or as an individual, visit walk.jdrf.org or call the walk hotline at 602-224-1840.

Creative Spin on Charity

2010-07-07T14:10:00.000-07:00

Awesome charity alert!

Phoenix creative firm Sherri May & Co is sponsoring a community painting party where volunteers of all ages are invited to grab a paint brush and join local artist Joseph Perrez to help makeover The Welcome to America Project truck that delivers aid to refugees across the Valley.

Volunteers will work side by side with Perrez to paint his mural design on the truck while jamming to live music.

Not interested in painting? You can still be of assistance. Sherri May & Co is also asking the public to join in the fun by contributing donations to a back-to-school drive. Students are in need of backpacks, school supplies, and hygiene items like soap and toothpaste, or cash donations for purchasing supplies. Volunteers will help fill backpacks the day of the event.

In exchange for donations of time and supplies, all are invited to enjoy a complimentary breakfast.

Here's all the info:
WHEN: Saturday, August 21, 2010
7:00 a.m. - 11:00 a.m.

WHERE: Serrano Village Apartments
2828 W. Camelback Road
Phoenix, AZ 85017

WHO: Open to public

COST: Free; donations are greatly appreciated.

INFO: megan@mtap.org or call 602-490-0088

WEBSITE: www.wtap.org

Hope to see you there!

Mark your calendars for tea-tinis

2010-07-02T16:26:00.000-07:00

Earlier today I had the pleasure of doing some tea-tini mixology with Scott Yanni of 5th and Wine. We were mixing up some teas from TeaTime (located just across the plaza from 5th and Wine) for our A Spot of Teatinis happy hour event, which is going on July 14th.

I might have been a little skeptical prior to our taste test, but no more. The tea-tinis (mostly fruit, but there was also a drink that used vanilla tea that wowed) were so good I wished I didn't have to work the rest of the day.

As the holiday weekend nears, I sincerely wish I had a tea-tini in hand.

All of this to say: Don't miss A Spot of Teatinis on July 14. Space is limited, so email teatimescottsdale@gmail.com today to reserve. Cost is $10 for three teatinis and small bites.

Strategy? What's that?

2010-06-24T15:38:00.000-07:00

Recently, Media Post News surveyed companies about the phenomenon that is social media. Out of those companies surveyed (about 100), a whopping 59% said they have no real strategic plan behind their social media campaigns.

No direction? No goal? No plan at all? This is hard for us to believe too. With such a growing interest in social media, from a marketing and advertising perspective, how is it that a concrete plan gets set on the back burner?

These are all questions we asked ourselves as well. Companies are looking (and hiring) social media consultants, managers, specialists, you name it, to do a job that has no specific plan or goal in sight. We believe that social media is an invaluable tool (not to mention nearly free!) if you use it the right way and maintain a level of strategy.

We found the article interesting and definitely alarming, but most of all, enlightening.

Read up and decide for yourself:
Media Post News: "Ma, Look: No Hands"

Some Tatt for Thought

2010-06-21T15:38:00.000-07:00

In light of one of our new clients, here's some food for thought, or in our case "tatt for thought," this Monday afternoon.

Tattoo removal seems to be just as trendy as getting a tattoo these days. The initial surprise and novelty of that tatt has worn off and the thought of having a blank canvas again is just as intriguing as the ink.

Even celebrities are getting older, relationships change, and maybe that name on their arm doesn't make sense anymore. Do you get it removed? Do you change the meaning but keep the tattoo? In Johnny Depp's case, he said goodbye Winona and embraced his love for...wine?

We're thinking the removal would have made a little more sense, eh?

TeaTime Summer Series Update

2010-06-14T15:29:00.000-07:00

As the Valley heats up even more, TeaTime continues to hydrate and entertain with events extending to July and August!

Events including a chocolate and tea tasting, Teatinis with 5th & Wine, and our Mixology event are highlighted below. Call and reserve your spot at no cost.

"The Wei of Chocolate & Tea":

On Wednesday, July 7, TeaTime and the Wei of Chocolate, local chocolatiers, will showcase a chocolate and tea pairing with their handmade confections.
Guests will taste a variety of teas and learn about the delicious pairings of chocolate and tea.

Like to shake it up a bit? Then maybe "A Spot of TeaTinis" is your pick:

TeaTime pairs with 5th & Wine, Scottsdale’s newest restaurant and wine lounge, for
A Spot of Tea-tinis Happy Hour. Guests will select one of three tea-tinis to enjoy and will taste a sampling of 5th & Wine’s popular bruschetta.
Guests will also receive a tea-tini recipe to take home as well as a 10 percent off coupon to use on TeaTime tea purchases.

Now that you have an idea of what a free event is like at TeaTime, check out their full summer schedule:

·Wednesday, June 16 – Tea & Sweets with Pastry Chef Tracy Dempsey
·Wednesday, June 23 – Tea Mixology with Bob & Kelsey
·Wednesday, June 30 – Tea Tasting: Oolongs: What's the story?
·Wednesday, July 7 – Tea & the Wei of Chocolate with local chocolatiers Wei of Chocolate pairing tea and their handmade confections
·Wednesday, July 14 – A Spot of Tea-Tinis Happy Hour at 5th & Wine. $10 for one tea-tini and small bites
·Wednesday July 28 – Go Green Tea with Dr. Phil Wazny of Integrative Health Care
·Wednesday, August 4 – Tea Tasting: Pu-Erh, What's that smell?
*All events 6:30 p.m. – 7:30 p.m. throughout the summer

Contact Bob at 480-686-8503 or teatimescottsdale@gmail.com

Learning and Lending on Your Lunch Break?

2010-06-09T16:18:00.000-07:00

The Women in Banking committee will host a summer luncheon for the business community that offers a great opportunity for networking, while educating business managers and owners on the alternatives available for securing funding in today’s market.

The luncheon will showcase a panel of experts including representatives from SBA lending, commercial real estate lending, equipment financing, accounts receivable financing, inventory financing, and traditional banking.

Attendees will enjoy pre-lunch networking and shopping, an elegant lunch, and opportunity to win door and raffle prizes.

Proceeds from the raffle will benefit Fresh Start Women’s Foundation, adjusting to a career change, concerned about financial security, coping with difficult family relationships, or seeking opportunities for personal growth and self-sufficiency,

EVENT INFORMATION:

WHEN:
Thursday, July 22, 2010
11:15 a.m. – 12:00 p.m. networking
12 p.m. – 1 p.m. Lunch and panel discussion

WHERE:
Scottsdale Resort and Conference Center
7700 E. McCormick Parkway
Scottsdale, AZ 85258

WHO:
Open to public, business-minded women and men

COST:
$20 includes lunch and door prizes
Reservations can be made online or call Emily Amparan at 602-763-1875

WEB SITE: www.rmaaz.org

Miss Feola Goes to Ahwatukee

2010-06-09T09:53:00.000-07:00

Becky Feola of Assisted Living Advantage shares her story of being a "matchmaker" in this morning's edition of the Ahwatukee Foothills News. Read it here.

It is not too late to RSVP for her seminar today at the Ahwatukee Recreational Center.

Wednesday, June 9, 2010
6-7:30 pm
Ahwatukee Recreational Center
5001 E. Cheyenne Drive
Phoenix, AZ 85044

Refreshments Provided

Reservations Required
480.419.4202

TeaTime Wows New Times

2010-06-07T10:01:00.000-07:00

Zachary Fowle of New Times' "Chow Bella" dishes about TeaTime's "Power of Herbs" event.

New Times: Strange Brews- In a Good Way

TeaTime Scottsdale's summer event series has proven to be a success so far in the eyes of tea experts and amateurs alike. All the events this summer are free AND include a 10% discount on products after the event. Moral of the story? Call TeaTime today to reserve your spot for the following:

·Wednesday, June 16 – Tea & Sweets with Pastry Chef Tracy Dempsey
·Wednesday July 28 – Go Green Tea with Dr. Phil Wazny of Integrative Health Care

Here's where to call: 480-686-8503
Or email teatimescottsdale@gmail.com

Use Tea to Help You Lose Weight

2010-06-04T09:40:00.001-07:00

Whatcha doing on Sunday?

On this Sunday, June 6, from 2 to 3 p.m. Julie Poplawski, author of "Fill Your Cup," will be dishing out dieting secrets that help you keep those pounds off using delicious, healthy and low calorie tea.

The event is free and guests will receive 10% off all purchases post-event.

Email teatimescottsdale@gmail.com to reserve your spot.

'Spare' Time for a Cure

2010-06-01T15:32:00.000-07:00

On Saturday, July 17, AMF Squaw Peak Lanes will be hosting the Strike Out Diabetes fundraiser for Juvenile Diabetes Research Foundation. Come donate your strikes, spares, and gutter balls while cooling off with family and friends. Strike Out Diabetes will also feature raffle prizes, and an ultimate autograph session with local celebrities.
Lane sponsorships are available for $250. Teams will be divided into groups of five and will be encouraged to sign up with a $100 fundraising goal per person.

All proceeds benefit Juvenile Diabetes Research Foundation.

The mission of JDRF is to find a cure for diabetes and its complications through the support of research. The funds raised will directly benefit type 1 diabetes research.

WHEN: Saturday, July 17, 2010
10:00 AM – 1:00 PM

WHERE:
AMF Squaw Peak Lanes
3049 East Indian School Road
Phoenix, AZ 85016
(602) 956-2400

WHO: Open to public

COST:Teams of five are encouraged to sign up with a minimum of $100 fundraising goal per person, but all donations are gratefully accepted.

EVENT
CONTACT: 480-961-2913 or email AzStrikeOutDiabetes@yahoo.com

Social Media & Our Clients

2010-05-25T12:23:00.000-07:00

We all know by now that technology is sweeping the media world today. With the growing emphasis on social media like twitter, facebook, and blogging, we are adapting the way we get our information and make decisions.

Even our clients have adapted to this phenomenon. After endless tweets and facebook posts we are proud to promote their fan-base and business.

Here are some must-follows on twitter and must-likes in the facebook world. Enjoy!

Twitter:

@alafeola
@DELETEitnow
@TeaTimeAZ
@PrismaGraphic
@SherriMayCo

Facebook:

Delete:
http://www.facebook.com/#!/pages/Phoenix-AZ/Delete/122898741066223?ref=ts&ajaxpipe=1&__a=9

TeaTime Scottsdale:
http://www.facebook.com/#!/pages/Scottsdale-AZ/TeaTime-Scottsdale/109511055759107?ref=ts&ajaxpipe=1&__a=13

Prisma Graphic:
http://www.facebook.com/PrismaGraphic?ref=search&sid=hfvQAoDg3PRwEyOGYiPpkA.1155941123..1&v=app_7146470109

Prisma in American Executive

2010-05-24T14:16:00.000-07:00

Celebrating its 30 year anniversary this year, Prisma Graphic tells its story of going above, beyond and reinventing intself in the latest edition of American Executive

TeaTime's Summer Events

2010-05-19T11:42:00.000-07:00

Alright tea fanatics- Here it goes!

TeaTime will be hosting a series of fabulous events this summer in the modern-designed store and will feature a variety of topics and guest speakers.

Events include:
·Wednesday, May 26 – The Power of Herbs & Herbal Tea Tasting with Dr. Phil Wazny of Integrative Health Care
·Wednesday, June 2 – Iced Tea Tasting featuring six Rishi teas
·Sunday, June 6 – Fill-My-Cup author, Julie Poplawski discusses diet benefits of tea and curbing hunger for weight loss; accompanied by hot and iced tea tasting
·Wednesday, June 16 – Tea & Sweets with Pastry Chef Tracy Dempsey
·Wednesday July 28 – Go Green Tea with Dr. Phil Wazny of Integrative Health Care

Guests will also receive 10 percent off of tea purchases immediately following each event.

WHEN: All events 6:30 p.m. – 7:30 p.m. throughout the summer; except June 6 event, which will be held from 2:00 p.m. – 3:00 p.m.

WHERE: TeaTime
7051 E. Fifth Avenue, Suite C
Scottsdale, AZ 85251
Marshall Way at 5th Avenue, just south of the horse fountain
480-686-8503

WHO: Open to the public, reservations required due to limited space.

COST: Free

RESERVATIONS: Call TeaTime at 480-686-8503 to make a reservation, or email teatimescottsdale@gmail.com.

Quench Your Thirst for Donations

2010-05-17T15:09:00.000-07:00

Go Bashas'! We salute you.

Not only did Bashas' pick a great cause to support (Juvenile Diabetes Research Foundation- one of our favorites!), they also kept things functional and easy for customers to lend a helping hand without breaking their wallet.

From now until June 30, 2010 Bashas' will donate $0.10 of each Bashas' brand bottled water case you purchase statewide.

So instead of reaching for that pricey designer water- stay local and support a great cause!

The mission of JDRF is to find a cure for diabetes and its complications through the support of research. The funds raised will directly benefit Type-1 diabetes research.

100 DEGREES OF ICED TEA

2010-05-17T14:59:00.000-07:00

Iced tea tasting to get those taste buds ready for the favorite beverage of summer

TeaTime, Downtown Scottsdale’s only exclusive tea retailer, with over 100 types of premium loose leaf tea, is offering a free iced tea tasting featuring teas from Rishi, a leading importer of organic certified tea. In-house tea expert and store manager, Bob Williford will guide drinkers through the tasting; providing tasting insight on the different varieties, the flavors and the secrets to proper preparation for enjoying iced teas.

This interactive free seminar will include six teas, two of which won Best Flavored Black Iced Tea and Best Flavored Herbal Iced Tea at the 2009 World Tea Championship. Tastings will be paired with cookies.

Guests will also receive 10 percent off of tea purchases immediately following the event.

WHEN: 6:30 p.m. – 7:30 p.m. Wednesday, June 2

WHERE: TeaTime
7051 E. Fifth Avenue, Suite C
Scottsdale, AZ 85251
Marshall Way at 5th Avenue, just south of the horse fountain
480-686-8503

WHO: Open to the public, reservations required due to limited space.

COST: Free

RESERVATIONS: Call TeaTime at 480-686-8503 to make a reservation, or email teatimescottsdale@gmail.com.

The Power of Herbs

2010-05-12T11:32:00.000-07:00

Herbs in tea that is!

TeaTime, Downtown Scottsdale’s only exclusive tea retailer, will be holding a free event Wednesday, May 26, from 6:30-7:30 P.M.

Here's the 'who, what, where:'

With over 100 types of premium loose leaf tea, TeaTime will welcome Dr. Phil Wazny, NMD, of Integrative Health Care as he discusses the power of herbs. Dr. Wazny will discuss medicinal plants, their history, power and health benefits, while tea expert and store manager, Bob Williford offers insight on the flavors and secret to proper preparation for enjoying herbal teas.

This interactive free seminar will include two tea tastings paired with cookies and will also allow for questions and answers.

Guests will also receive 10 percent off of tea purchases immediately following the event.

WHEN: 6:30 p.m. – 7:30 p.m. Wednesday, May 26

WHERE: TeaTime
7051 E. Fifth Avenue, Suite C
Scottsdale, AZ 85251
Marshall Way at 5th Avenue, just south of the horse fountain
480-686-8503

WHO: Open to the public, reservations required due to limited space.

COST: Free

RESERVATIONS: Call TeaTime at 480-686-8503 to make a reservation, or email teatimescottsdale@gmail.com.

DONATE YOUR APPETITE

2010-04-28T12:02:00.000-07:00

Sandstone Café in Chandler will be hosting a fundraising dinner to benefit Juvenile Diabetes Research Foundation.

Jeff Burgos, owner of Sandstone Café, is the father of a 10 year-old daughter who was diagnosed with Type-1 diabetes at age 7.

The cost of the dinner will be $40 for adults, and $20 for children. Dinner will include a buffet of chef-carved meats, seafood, fresh salads, vegetables and dessert. Two bands are scheduled to play for guests. Dinner will start at 4 p.m. and will continue until 8:30 p.m. The event will continue until the café closes at 2 a.m.
Proceeds benefit the Juvenile Diabetes Research Foundation and the owners are still looking for sponsors to help defray costs and maximize the donation to JDRF.

The mission of JDRF is to find a cure for diabetes and its complications through the support of research. The funds raised will directly benefit Type-1 diabetes research.

WHEN: Saturday, May 15
4 p.m. - 8:30 p.m.
(Event will continue until the café closes at 2 a.m.)

WHERE: Sandstone Café
4959 West Ray Road
Chandler, AZ 85226

WHO: Open to public

COST: $40 for adults, $20 for children

EVENT
CONTACT: 480-961-2913

Looking to network?

2010-04-16T15:59:00.000-07:00

Are you looking for a way to network with people in the banking industry and business owners? Are you tired of the same old networking organizations and want to meet with new people?

Consider attending the Women in Banking Committee's quarterly luncheon on April 22 at the Scottsdale Conference Center Resort.

It will be educational and informative and hey -- lunch is included in the $20 to attend.

The event is open to the public and men and women are welcome, so come on out, guys!

The guest speaker will be Robyn Barrett of Factors Southwest.

http://www.rmahq.org/RMA/Chapters/womenbkg.htm

Charitable Bidding

2010-04-12T15:34:00.000-07:00

Cougars and Co. Charity Bachelor Auction April 1, at Devil's Martini North, proved to be an enormous success.

The event raised $4,000 through the auctioning of 15 bachelors, clothing sales and raffle ticket sales, and will benefit the Women’s Wellness Center Women’s Wellness Center at St. Joseph’s Hospital and Medical Care.

Bachelors and attendees were treated to 2-4-1 cocktails, free catering, and delicious cougartinis (find recipe below).

Congrats to Shelli and the cougarsandco.com team!

Register for an account today, after all, it's all in the name of fun

Cougartini:

1 1/4 oz. all natural Skyy Raspberry vodka
1/2 oz. Apple Pucker
Splash of lemon lime soda
Garnish with fresh raspberries

Shake with ice and serve in martini glass.
ENJOY!

Need Help Finding Mom or Dad a New Home?

2010-04-05T14:08:00.001-07:00

When it's time to consider a change for mom or dad, you dont have to be alone in the search.

Becky Feola is offering a FREE educational seminar this Wednesday, April 7, on locating assisted living for a loved one in need of more care. She will provide vital information on what constitutes assisted living, the different types of care facilities, levels of care and large versus small facilities.

Feola will also cover:
what to look for when seeking the best living facility, what to spot when taking a tour, thoughts on how to talk about this transition with your loved one, as well as managing and supporting it.

Dont go through it alone. The seminar is FREE and open to the public but registration is required.

To register call: 480-419-4202.

When: Wednesday, April 7, 6:30 PM

Where: Raymond James Offices
14850 N. Scottsdale Road
Scottsdale, AZ 85254

www.assistedlivingadvantage.com

A Match Made in Paradise

2010-04-05T13:57:00.000-07:00

Gregory Casale to team with Crudo Chefs.

Mark it on your calendars foodies! You heard right: Famed Gregory’s World Bistro, T. Cooks and Paradise Bakery Chef Gregory Casale is set to prepare 3 of 6 courses this Saturday, April 10 at Crudo Cafe.

Casale will be joining Chefs Cullen Campbell and Brandon Crouser to prepare a six-course menu for guests to enjoy on their beautiful al fresco patio.

Spaces are limited, call (480) 603-1011 to reserve a spot.

Here's all the information you'll need:

WHEN: Saturday, April 10, 2010
7:00 p.m.

WHERE: Crudo Café
Inside the boutique at Steven Paul
7045 East Third Ave.
Scottsdale, AZ 85251
(480) 603-1011

COST:
6 courses: $65/person not including tax and gratuity, additional $20 to include expert wine pairings

CULLEN-ARY SKILLS

2010-04-02T12:35:00.000-07:00

We all know cooking is an art. An art to be enjoyed.

Thanks to Chef Cullen Campball- class is in sesson.

Crudo Café will be holding cooking classes taught by renowned Chefs Cullen Campbell and Brandon Crouser.

Campbell and Crouser will teach us how to make our meals sizzle at home on various occasions starting March 30 through the spring season.

Admission: $35/person - includes food and a glass of wine.

Space is limited! Call (480) 603-1011 to reserve a spot.

WHEN:
Tuesday, April 20 – Pasta making 101 with Brandon
Tuesday, May 18 – How to prepare crudo and other cool dishes
Tuesday, June 15 – Mozzarella on the menu

6:00 P.M.- 8:00 P.M.

WHERE: Crudo Café
Inside the boutique Steven Paul Salon
7045 East 3rd Avenue
Scottsdale, AZ 85251
(480) 603-1011

Need help locating assisted living for a loved one?

2010-03-31T16:23:00.000-07:00

Come by Burton Barr Library, 1221 N. Central Ave., from 1 to 3 p.m. this Saturday, April 3 for a FREEE information-rich session educating people at any stage of life about the facts of assisted living, including the different types of facilities and licensing, when to think about considering a move to an assisted living, and costs involved.

Assisted living relocation expert Becky Feola will provide vital information on what constitutes assisted living, the different types of care facilities, levels of care and large versus small facilities. Feola will also cover costs, and will provide thoughts on how to talk about this transition and manage it.

To register, call 480-419-4202.

www.assistedlivingadvantage.com

50% Off Wine Friday

2010-03-29T11:11:00.001-07:00

Come check out Crudo every Friday for another great deal for food and wine lovers alike.

Crudo Cafe in Downtown Scottsdale is offering 50% off all bottles of wine on Fridays. Come in and enjoy great food and amazing wine at a great price.

Crudo is located inside the Steven Paul Salon
7045 East Third Avenue
Scottsdale, AZ 85251

For dinner reservations call: 480-603-1011

Crudo: Guest Chef Gregory Casale

2010-03-22T11:55:00.000-07:00

Join the Chefs at Crudo Café, in Old Town Scottsdale, for one of their most memorable events yet.

Famed Chef Gregory Casale will be joining Chefs Cullen Campbell and Brandon Crouser to prepare a six-course menu for guests to enjoy on their beautiful al fresco patio.

Casale, a 2005 Arizona Culinary Hall of Fame inductee, is set to prepare three courses inspired by his World Bistro, T- Cooks, and Paradise Bakery menus. Crudo chefs will feed off of Casale’s inspiration while preparing three signature courses of their own.

WHEN: Saturday, April 10, 2010
7:00 p.m.

WHERE: Crudo Café
Inside the boutique at Steven Paul
7045 East Third Ave.
Scottsdale, AZ 85251
(480) 603-1011

COST: 6 courses: $65/person not including tax and gratuity, additional $20 to include expert wine pairings

CULLEN-ARY SKILLS

2010-03-12T13:58:00.000-08:00

We all know cooking is an art. An art to be enjoyed.

Thanks to Chef Cullen Campball- class is in sesson.

Crudo Café will be holding cooking classes taught by renowned Chef Cullen Campbell.

Campbell will teach us how to make our meals sizzle at home on various occasions starting March 30 through the spring season.

The first class on Tuesday, March 30, will showcase the skill of “cooking with champagne.”

Admission: $35/person - includes food and a glass of wine.

Space is limited! Call (480) 603-1011 to reserve a spot.

WHEN: March 30, 2010
6:00 P.M.- 8:00 P.M.

WHERE: Crudo Café
Inside the boutique Steven Paul Salon
7045 East 3rd Avenue
Scottsdale, AZ 85251
(480) 603-1011

Bachelors on the auction block

2010-03-10T11:34:00.000-08:00

So, what are you doing on April 1st? Yes, I know that is three weeks away, but go ahead and look at your Blackberry or iPhone and see.

Because if you are available, you're going to want to be at Devil's Martini in North Scottsdale for a charity bachelor auction hosted by Cougars & Co., a brand spanking new social networking site that connects older women and younger men for networking, happy hours, trips and more.

There are going to be 2-for-1 martinis, a complimentary buffet during the auction -- and good-looking successful gentleman just awaiting your bid.

Best yet? The fun is for a good cause.

The auction will benefit the Women’s Wellness Center at St. Joseph’s Hospital and Medical Care. After all, “A woman should be actively involved in making sure she is at her best health.”

Illuminate Your Soul & Give Back

2010-03-05T09:15:00.000-08:00

Pilates by candlelight to benefit Chrysalis

Relax and join Rachel Saunders for guided meditation, a candlelit Pilates class, followed by bubbly.

When: Thursday March 25

Where: Primarily Pilates Studio
10335 N Scottsdale Rd.
Scottsdale, AZ 85253
www.primarilypilates.com

Open to the public
Space is limited. Reservations recommended: 480-922-8600

COST: $25, $12 teens or $20 if you bring a gently-used piece of children’s or women’s clothing, shoes or accessories

All of the proceeds from this event will be donated to Chrysalis, a local domestic violence non-profit serving the needs of women, children and men throughout the Valley, who are trying to break the cycle of violence and abuse.

2010-03-01T09:01:00.000-08:00

Crudo's at it again!

Crudo Cafe announces their continuation of Wine Tasting Wednesdays, every Wednesday this month in March.

This Wednesday 3/3: Andrew Lane Wines from Napa Valley
6 P.M.-8 P.M. - $20/person including small bites

More details to come! For questions about the events visit crudocafe.com or call (480) 603-1011.

Follow Crudo on Twitter: CrudoCafe

Palmina Winery Craves Crudo

2010-02-15T11:14:00.001-08:00

If you haven't already made it down to Crudo for their $15 Wine Tasting Wednesdays, be sure to grab a taste this Wednesday the 17th!

Crudo Cafe will be hosting a wine tasting this Wednesday, February 17, featuring the Santa Barbara County winery, Palmina.

Palmina is proud to harvest a variety of wines based on Italian varieties of grapes, pairing perfectly with Crudo Cafe's innovative Italian menu.

Cost is only $15 for three to four generous tastes (glasses)Chefs Cullen Campbell and Brandon Crouser will treat guests to several small, gourmet bites of the chefs’ choice, fresh from the farm.

Crudo Cafe serves breakfast and lunch and recently openned their doors, and intimate patio, for al fresco dinners. For reservations please call (480) 603-1011.

Envision a New You

2010-02-08T12:04:00.000-08:00

Have you stuck to your New Year's Resolutions?

Luckily, it’s not too late to make sure your new year stays on track.

Join Primarily Pilates founder Rachel Saunders this Saturday February 13, from 9:00 A.M.- 3:00 P.M., along with Isadora Dahlen, a retired RN, spiritual teacher, and life coach. Saunders will be hosting a workshop focused on helping people set intentions, life goals, and improve self-image.

Guests will be encouraged to reflect by developing a collage of inspirational images that can be used for visualization throughout the year.

The workshop is a fundraiser for Chrysalis, a Phoenix-based domestic violence non-profit. 100 percent of the proceeds from this event will be used to fund a vision board workshop for Chrysalis’ shelter residents at no cost.

Reservations required, seats limited!
Lunch and refreshments are included.
Cost: $75 includes instruction, materials, lunch and refreshments.

Alternative lending expert available for interviews

2010-02-03T09:26:00.000-08:00

Small business lending is a hot topic in the national media. Check out this clip from Fox News this morning

But purchase order financing is only half of the story. The other half is accounts receivable financing, also known as factoring.
Robyn Barrett is the owner and managing member of Factors Southwest, a well-respected firm based in Phoenix that is providing this lending , helping to save businesses and fund entrepreneurs.
She is available for interviews. Email me at emily@marketingworxpr.com to discuss alternative lending for small businesses, small business lending, factoring and accounts receivable funding.

VISITING WINERIES CRAVE CRUDO

2010-02-01T20:32:00.000-08:00

Crudo Café hosts $15 wine tastings every Wednesday in February

Experience an evening of savory wine and food tasting. Crudo Café, located inside the boutique at Steven Paul Salon in old town Scottsdale, is hosting evening wine tasting every Wednesday in February for Valley residents, wine connoisseurs and the cost-conscious alike.

Cost is $15 for three to four glasses of wine and small bites.

In addition to an abundance of wine from featured wineries, Chefs Cullen Campbell and Brandon Crouser will treat guests to several small, gourmet bites of the chefs’ choice, fresh from the farm.

WHEN: Wednesdays, February 3, 10, 17, 24
6:00 p.m. – 8:00 p.m.

WHERE: Crudo Café
Inside the boutique Steven Paul Salon
7045 East 3rd Avenue
Scottsdale, AZ 85251
(480) 603-1011

COST: $15 per guest includes tasting, complimentary food pairing tastes from Crudo menu

CHEFS DEDICATE TWO DAYS TO FOOD & LOVE

2010-02-01T13:12:00.000-08:00

Crudo Cafe: February 13 & Valentine's Day

Whether you are looking for mystery or for a romantic dinner al fresco, Crudo Café has two days of foodie bliss to offer you and your sweetheart.

Couples who dine on Saturday, Feb. 13 will be treated to a 5-course menu, which includes choices from chef-inspired dishes of seafood, meat, pasta and risotto and a specially prepared dessert by Chef Tracy Dempsey. The menu will be made from fresh ingredients delivered to the chefs earlier in the day by Maya from Maya’s Farm at South Mountain, who has promised to bring what’s best from the farm. Crudo will also offer sparkling wines for half price on Feb. 13 only.

Lovebirds will dine al fresco on Crudo’s Mediterranean-inspired patio.

On Sunday, Feb. 14, Crudo chefs Cullen Campbell, Brandon Crouser, Lisa Giungo and Tracy Dempsey will be the guest chefs for Stealthy Table. Stealthy Table participants sign up for a four-course meal, with wine pairings, and then receive details of location and theme the day of the event. Tickets are $100 per person with no more than 50 tickets to be sold. To register, email eat@stealthytable.com.

WHEN: Saturday, February 13th and Sunday, February 14th

Reservations recommended

WHERE: Crudo Café

7045 East Third Avenue

Scottsdale, AZ 85251

(Inside the boutique of Steven Paul Salon at Third Avenue and Marshall Way)

COST:
Feb. 13 – Cost is $50 per person for five courses. Sparkling wines for half price.

Feb. 14 – Tickets $100 for four courses with wine pairings.

Prisma Graphic Adds to Executive Team

2010-02-01T12:28:00.000-08:00

Prisma Graphic Corp. announces the expansion of its executive team with the recent promotion of Rob Steele to Marketing & eCommerce Director.

In this newly created position, Steele will be utilizing technology to expand the services and capabilities the company provides, including marketing supply chain management, online business-to-business and overall web-to-print solutions.

Steele will be building on Prisma’s current expertise of managing marketing supply chains with proprietary online products such as dokshop; offering clients an efficient way to create and distribute branded print and digital materials by multiple users and locations, while corporately controlling inventory and costs.

He will be introducing other services like printpower.com, which is a user-friendly, web-to-print solution providing designer-quality products at competitive prices. In his new role, Steele will also oversee a team of eight members, the complete redesign of their website and company-wide marketing efforts in general.

Phoenix Donors Roll the Dice in Fight Against Juvenile Diabetes

2010-01-18T11:18:00.000-08:00

JDRF: "The Promise Ball"

Monopoly themed to raise money at JW Marriott Desert Ridge Resort

Saturday, January 23, 2010

The Desert Southwest Chapter of the Juvenile Diabetes Research Foundation (JDRF) will host its tenth annual black-tie fundraiser, The Promise Ball, The theme “From Monopoly to Millions in 10 Miraculous Years” recognizes the history of the ball, which began as a Monopoly tournament fundraiser in the living rooms of families with Type-1 diabetes.

Guests are invited to enjoy an evening honoring the high rollers of research, friends and family members of those who face the daily challenges of Type 1 diabetes.

The evening will an elegant dinner, silent and live auctions, and live entertainment.

Schedule:
Saturday, January 23, 2010

Cocktail Reception & Silent Auction 6:00 p.m.
Dinner, Live Auction & Fund A Cure 7:30 p.m.
Headline Entertainment 9:00 p.m.

JW Marriott Desert Ridge Resort & Spa
5350 E. Marriott Drive
Phoenix 85054

Cost:
$500 per person, tables starting at $5,000

To purchase tickets: contact Julia Williamson directly at 602.224.1819

Pilates by Candlelight fundraiser for Chrysalis

2010-01-15T10:13:00.000-08:00

Kick off the new you with Pilates and candlelight

WHAT: Make post-holiday stress, and a potentially increased waistline, things of the past with the help of Pilates and soothing ambiance at a girls’ night out event. At the same time, raise money and donate items to benefit victims of domestic violence helped by Chrysalis. Join Primarily Pilates founder Rachel Saunders and her staff for a 45-minute class illuminated by candlelight.

Participants who bring a gently used article of clothing, a pair of shoes or an accessory will receive $5 off the entry cost. Attendees will also be given a 15-minute chair massage, refreshments, and a free gift.

All of the proceeds from this event will be donated to Chrysalis, a local domestic violence non-profit serving the needs of women, children and men throughout the Valley, who are trying to break the cycle of violence and abuse.

WHEN:
Thursday, February 25th

WHERE: Primarily Pilates
10335 N Scottsdale Rd.
Scottsdale, AZ 85253
www.primarilypilates.com

WHO: Open to the public
Space is limited

COST: $25

EVENT Rachel Saunders
CONTACT: 480-922-8600

# # #

Envision a New You

2010-01-11T14:42:00.000-08:00

Join Primarily Pilates founder Rachel Saunders

Saturday February 13

9:00 A.M.- 3:00 P.M.

and Isadora Dahlen, a retired RN, spiritual teacher, and life coach, for a workshop focused on helping people set intentions, life goals, and improve self image.

Guests will be encouraged to reflect by developing a collage of inspirational images that can be used for visualization throughout the year.

The workshop is a fundraiser for Chrysalis, a Phoenix-based domestic violence non-profit. 100 percent of the proceeds from this event will be used to fund a vision board workshop for Chrysalis’ shelter residents at no cost.

Reservations required, seats limited!
Lunch and refreshments are included.
Cost: $75 includes instruction, materials, lunch and refreshments.

Primarily Pilates is located on Scottsdale Road and Shea,
10335 N. Scottsdale Road
Scottsdale, AZ 85253
www.primarilypilates.com
480-922-8600

Crudo launches dinner this week

2010-01-07T12:37:00.000-08:00

please join Chef Cullen Campbell & Chef Brandon Crouser

Friday, January 8 and Saturday, January 9

for a Preview Dinner at

CRUDO

experience the modern fresh menu inspired by the flavors of seaside villages of the Mediterranean

help us test the knowledge of our staff and be the first to taste the menu

reservations required
seatings beginning at 6 p.m.
cost of $15 per person for choice of a three course menu (normally $30)*.

crudo is located at
7045 East 3rd Avenue, Scottsdale, AZ 85251
on the southwest corner of 3rd Ave & Marshall Way al fresco at Steven Paul

Seating is limited. Call today (480) 603-1011.

*drinks and gratuity not included

Ridding businesses of crime opportunities

2010-01-04T12:33:00.000-08:00

Avondale businesses now have FREE access to a program called Sterling Crime Free, which will help to curb crime opportunities and keep crime off of their property.

The best part? If you go through the Sterling Crime Free program, businesses can even SAVE money on their insurance premiums. Depending on the businesses coverage, they could be saving from 20 to 40 percent savings.

Watch this report on ABC 15 to learn more.

Visit www.sterling-grant.com for more information on Sterling Crime Free.

Scottsdale hyperbaric chamber therapy delivers results to Scottsdale woman

2009-12-18T07:59:00.000-08:00

Six months ago, Scottsdale resident Donna Pritchett was in an accident that almost took her life. A speeding 16-year-old driver crossed the median on a Payson freeway and struck a sign, catapulting it into her car. The vehicle spun around and a road sign rammed through the windshield, impaling Donna through her body and left arm, pinning her in her seat.

After a long wait for help, Donna was lucky to survive, living two weeks in medically induced coma and enduring two months of hospitalization. Recovery has been slow and painful – surgeries, skin grafts, and almost complete loss of mobility of her left arm.

Frustrated by the pace of recovery, Donna’s daughter brought her to Dr. Carl Sonder, medical director of Adam & Eve Medical Aesthetics and Regency Medical Aesthetics, whose practice has a brand new hospital grade hyperbaric oxygen chamber. Donna started HBOT treatments a little more than three weeks ago and has had such noticeable results in one month her physical therapist was shocked and wanted to know what she was suddenly doing to help her heal so quickly.

See her story:

ABC 15 News at 10 p.m.

FOX 10 News at 5

Shop for American Girl dolls, donate to JDRF

2009-12-11T14:11:00.000-08:00

Shopping for American Girl dolls this holiday season? Use this code and donate 5 percent of sales to Desert Southwest Chapter of Juvenile Diabetes Research Foundation. Enter 165113 at checkout to give back and help JDRF achieve its goal -- to end juvenile diabetes.
Visit www.jdrfdsw.org for more information about the Desert Southwest chapter.

Buy Jimmy Choos and support JDRF

2009-11-30T11:03:00.000-08:00

Visit Jimmy Choo at the Scottsdale Waterfront on Tuesday, Dec. 8 to buy a pair of shoes, all the while supporting the Desert Southwest Chapter of Juvenile Diabetes Research Foundation's quest to find a cure for Type-1 diabetes.

Jimmy Choo will be bringing in additional merchandise for the event at 30 to 50 percent off and 20 percent of the evening's proceeds will be donated to JDRF.

All are welcome and event entry is free.

This is one of a series of ten events leading up to The Promise Ball.

For more details, call 602-224-1800. Jimmy Choo is located at 7014 E. Camelback Road, Suite 1144.

AMERICAN GIRLS TO STRUT PHOENIX RUNWAY

2009-11-16T09:16:00.000-08:00

PHOENIX, Ariz. – November 16, 2009 – Make run-way for American Girls! The Juvenile Diabetes Research Foundation invites girls and their friends and families to experience one of two American Girl Fashion Shows in downtown Phoenix. The shows will be held at 10 a.m. and 2 p.m. on Sunday, December 6 at the Sheraton Phoenix Downtown Hotel, 340 N. 3rd St.

The event will showcase historical and contemporary fashions for girls and their dolls. Proceeds from the event will benefit Juvenile Diabetes Research Foundation.

Local models will present the fashions, while lively commentary, music, and decorations will create a memorable experience for girls and their families. Audiences will view historical American Girl clothing, both on dolls and live models, from daywear to sleepwear to special-occasion clothing. Ensembles will resemble what popular American Girl characters Kaya, Felicity, Josefina, Addy, Rebecca, Kit, Molly, and Julie might have worn. Contemporary “Just like You” outfits for older girls and sweet Bitty Baby fashions for little ones complete the program.

The event also includes refreshments, party favors, raffle and door prizes. Tickets are $40 per person and can be ordered by calling 602-224-1821. Raffle tickets are also available and you need not to be present to win. For more information call Sarah Rivers at 602-224-1821 or visit www.jdrfdsw.org.

About American Girl:

American Girl is one of the nation’s top direct marketers, children’s publishers, and experiential retailers. American Girl Programs is proud to partner with non-profit organizations to present Fashion Show events to raise funds for children’s charities. As part of the company’s ongoing commitment to “celebrate girls,” American Girl Programs’ events have generated millions of dollars for worthwhile causes nationwide.

About the Juvenile Diabetes Research Foundation:

JDRF was founded in 1970 by the parents of children with juvenile diabetes—a disease that strikes children suddenly, makes them insulin-dependent for life and carries the constant threat of devastating complications. Since its inception, JDRF has provided nearly $1.2 billion to diabetes research worldwide. More than 80 percent of JDRF's expenditures directly support research and research-related education. JDRF's mission is constant: to find a cure for diabetes and its complications through the support of research. For more information about the Juvenile Diabetes Research Foundation, visit www.jdrfdsw.org

SMOKING BAN LIFTED

2009-11-11T11:00:00.000-08:00

Smoke friendly cigar shop to be haven for cigar enthusiasts

TEMPE, Ariz. –Nov. 11, 2009 – The fragrant drift of cigar smoke will not be discriminated against for much longer in Chandler as Maduro’s Cigars plans to open its doors Nov. 30, with the help of Tempe-based Commercial Contractor Sanctuary Builder.

“After an extremely productive three months, we are thrilled to complete this project in time for the holidays,” said Karl Tunberg, president and CEO of Sanctuary Builder.

Located in Chandler’s Promenade at Fulton Ranch, the retail store and lounge spans 2,168 square feet, and will offer a vast selection of cigars and accessories while also providing a members only smoking lounge, complete with rental humidors, couches, TVs, and a kitchenette.

Sanctuary Builder’s in-house Interior Designer, Marissa Langlie worked closely with the owner of Maduro’s in choosing all material finishes. Mark Davenport was the architect for the project.

The inviting masculine design is highlighted by maple cabinetry, a gold and red color palette, and chocolate-stained concrete. Maduro’s is not limiting itself to strictly testosterone-focused special events – the specialty shop also plans on hosting “Ladies Only” night to engage all cigar enthusiasts.

Working closely with the owner of Maduro’s and the city of Chandler, Sanctuary Builder will successfully complete the project on-time and on-budget.

“We pride ourselves on delivering our projects in a timely and cost-effective manner,” adds Tunberg.

About Sanctuary Builder

Sanctuary Builder, headquartered in Tempe, Ariz., was founded in 1999 by John Falcione and Karl Tunberg, combining 50 years of experience in commercial design and construction: retail, restaurant, medical and office tenant improvements; custom homebuilding; residential and commercial remodeling & renovations & neighborhood development. For more information on their services, visit www.sanctuarybuilder.com or call 480-888-1705.

Sanctuary Builder Adds Purchasing Manager

2009-10-29T11:00:00.000-07:00

TEMPE, Ariz. – Oct. 29, 2009 – Sanctuary Builder has hired Victor Scaccia, a construction veteran with 39 years of industry experience. As a purchasing manager, Scaccia’s responsibilities include negotiating with subcontractors for the most competitive pricing on materials and labor, value engineering plans to offer project saving options without compromising quality, and providing technical support in the field.

“Negotiating the best pricing for our clients is always a priority, but now it is more important than ever,” Scaccia explained. “Everyone is working on tight budgets and looking for the best value. My job is to deliver.”

Scaccia will focus largely on tenant improvement projects in the restaurant, retail, medical and office sectors. Prior to accepting his position with Sanctuary Builder, Scaccia worked with a developer rehabbing apartment complexes, retail stores, medical offices, and restaurants in Phoenix and Tucson. For almost two decades Scaccia worked with his father and brother running a commercial construction company where he learned the ins and outs of the construction business.

About Sanctuary Builder

Sanctuary Builder, headquartered in Tempe, Ariz., was founded in 1999 by John Falcione and Karl Tunberg, combining more than 50 years of experience in commercial design and construction: retail, restaurant, medical and office tenant improvements; custom homebuilding; residential and commercial remodeling & renovations & neighborhood development. Sanctuary Builder also provides a full service real estate team. For more information on their services, visit www.sanctuarybuilder.com or call 480-888-1705.

CHAMBERLIN HONORED WITH AWARD

2009-10-21T15:33:00.001-07:00

PHOENIX, Ariz. - Oct. 21, 2009 - Laurel Chamberlin of Sterling Grant & Associates has earned top recognition from a statewide association. Achieving “a standard of unqualified excellence” for her work, Chamberlin has been named Industry Partner of the Year by the Arizona Multi-housing Association (AMA).

“I am very honored to be recognized by the AMA and look forward to continuing to serve the organization and its members,” Chamberlin said. “While we offer a variety of programs for AMA members, our new Sterling Crime Free program has been popular and something we know benefits all participants and their properties.”

Chamberlin is a broker for Sterling Grant and focuses primarily on marketing insurance to the multi-family property industry as well as retail, commercial, and office building management companies. Her experience in multi-family property management spans 25 years.

Outsides of work Chamberlin is involved with the Sojourner Center and UMOM, and is a proud supporter of the Humane Society and Mothers Against Drunk Driving. She currently resides in Phoenix with her husband, daughter, and three dogs.

Sterling Grant & Associates is located at 2202 E. Camelback Road, Ste. 222. For more information on the company and its services, visit sterling-grant.com or call 602-954-7200. For the specifics on the Sterling Crime Free, visit sterling-grant.com and click on “Sterling Crime Free.”

About Sterling Crime Free

Sterling Crime Free is a unique crime prevention product and liability coverage provided exclusively by Sterling Grant & Associates Insurance Services. Purchasing Sterling Crime Free entitles clients to tailor-made crime prevention assessments and solutions and insurance savings for businesses that manage or own properties including self-storage units, hotels and motels, multi-housing units, apartments and condominiums, or business properties.

# # #

2009-10-08T16:19:00.000-07:00

BROKERS EARN ELITE DESIGNATION FOR DISTRESSED PROPERTIES

Scottsdale, Ariz. – Oct. 8, 2009 -- Rick Wandrych and Becky Feola of the HomeSmart Signature Group in Scottsdale have earned Certified Distressed Property Expert (CDPE) designation, having recently completed extensive training in foreclosure avoidance and short sales. HomeSmart Signature Group specializes in short sales and has closed 100 percent of the short sale homes it has listed.

“CDPE designation solidified, confirmed and enhanced what we have come to learn in working with sellers and lenders on complicated short sales,” Wandrych said. “This is a far different process and negotiation than a traditional home sale transaction and therefore requires special knowledge and ability to navigate in order to successfully help sellers save their homes from foreclosure.”

This highly sought-after expertise is timely, as the Phoenix metro area has been ravaged by “distressed” homes in the foreclosure process. While foreclosure might seem inevitable to a homeowner, short sales have many advantages, allowing the cash-strapped seller to repay the mortgage at the price the home sells for, even though it is lower than what is owed. More and more lenders are willing to consider short sales because they are much less costly than foreclosures.

Alex Charfen, founder of the Distressed Property Institute in Boca Raton, Fla., said that Realtors® with the CDPE designation can offer homeowners better alternatives to foreclosure, which can seriously impact the homeowner’s credit rating. CDPE experts also better understand market conditions and can help sellers through the emotional experience, he said. The Distressed Property Institute opened in January 2008 and provides training on-site and online. The CDPE is the premier designation for Realtors helping homeowners in distress and handling short sales.

About HomeSmart Signature Group

With a focus on client empowerment and using new technology to facilitate the negotiation process, HomeSmart Signature Group is a real estate brokerage offering client-centered customer service for buyers and sellers. The company’s focus and passion is helping to broker and close short sales to save homeowners from foreclosure and create win/win situations. Based in Scottsdale, the company serves all areas of the Valley. For more information, visit www.signaturefinehomes.com.
About CDPE

For more information about CDPE designation, call 1-800-482-0335.

###

Cave Creek Montessori(CCM) Celebrates Peace Day Honoring Dr. Maria Montessori

2009-09-22T13:59:00.000-07:00

CCM students sing a song for peace.

Student working on an independent activity.

CCM students practicing peace in the classroom.

Students holding hands to form a peace circle.

Approximately 100 preschool students at Cave Creek Montessori joined their voices with those of 38,600 schoolchildren throughout the world to sing a song of peace in celebration of the United Nations’ International Day of Peace.

On Monday, September 21, Montessori schools throughout the world, beginning in New Zealand and continuing consecutively across the globe ending in the Hawaiian Islands, sang the peace song – amounting to 24 hours of straight singing for peace.

It was all part of the International Day of Peace celebration that took place at Cave Creek Montessori, which will include students creating a pinwheels, writing and posting statements on what peace means, an international peace potluck celebration where the children and their families made and shared dishes representing cultures from around the globe, and a variety of other classroom projects.

PRACTICES LAUNCH HOSPITAL-GRADE HYPERBARIC CHAMBER THERAPY

2009-09-09T15:16:00.000-07:00

SCOTTSDALE, Ariz. – Sept. 13, 2009 – In today’s health conscious environment, patients are interested in exploring a variety of treatment options – among them hyperbaric oxygen therapy, also known as HBOT. HBOT is now available at Adam & Eve Medical Aesthetics, under the guidance of Medical Director Dr. Carl Sonder. No other practice of its kind in Arizona possesses such a chamber.

Recently imported from Russia and installed, Adam & Eve Medical Aesthetics has begun successfully treating patients in the hyperbaric chamber. The chamber is a full medical grade Khrunichev Hyperbaric Oxygen Chamber.

HBOT is a FDA-approved treatment for 15 conditions, among them air or gas embolism, carbon monoxide poisoning and smoke inhalation, crush injury, decompression sickness, diabetic wounds, soft tissue infections, severe anemia, skin grafts and flaps, and thermal burns.

In addition, HBOT is commonly used “off label” to help treat general wound healing, allergies, asthma, seizures, burns, post-cosmetic surgery healing, cancer treatment recovery, ALS, stroke, Alzheimer’s, chronic fatigue, diabetes, hearing problems and general health rejuvenation, as well as many others.

Clinic patients are examined and prescribed, during a customized treatment plan performed by the experienced, certified, trained staff of physicians and technicians, who are “hands on” throughout the entire hyperbaric treatment sessions. Patients are afforded the highest level of oxygen therapy as the chamber is a monoplace 100 percent oxygen stream within a pressurized environment, not a pup tent or oxygen mask chamber.

In addition to HBOT, Adam & Eve Medical Aesthetics offer cutting-edge aesthetic services and medical care. The practice specializes in Botox, Revage Laser Hair Regeneration, Active/Deep/Total FX CO2 Laser resurfacing, Laser Skin Tightening and/or Rejuvenation, Dysport, Juvéderm™, Restylane™, Evolence™, Acne Treatments, Dermaplaning, IPL Photofacial Treatments, Laser Hair Removal, Sculptra™, Lip Rejuvenation, Ear Lobe Rejuvenation, Water Body-Jet Liposuction, Smart-Lipo Laser Liposuction, Lipo Dissolve and Cellulite Treatments.

Adam & Eve Medical Aesthetics’ goal is to continually seek improvement in patient care and services, and to remain on top of technological medical advancements that mean the best results for patients.

# # #

Mark your calendars for open house!

2009-08-24T16:28:00.000-07:00

Don Rice & Associates, LLC, also known as azinsuranceguy.com will be hosting an open house and ribbon cutting ceremony from 5:30-7:30 p.m. Thursday, Oct. 1 at the new office location in North Scottsdale.

The ribbon cutting will be handled by the North Scottsdale Chamber of Commerce, which Rice himself founded in 2006.

Complimentary soft drinks, food, beer and wine will be served.

All are welcome!

RSVP to KimS@azinsuranceguy.com

About Don Rice & Associates
Don Rice & Associates, LLC., is an insurance brokerage specializing in health insurance coverage for individuals, groups and small to medium-sized businesses. Representing over 25 companies in all areas of healthcare benefits, the company provides medical, dental, vision or any other type of healthcare benefit plan. In addition, the firm also offers all other lines of insurance including personal home, auto, life, disability and long-term care insurance as well as commercial property and liability.

Overwhelmed By the Options

2009-08-21T12:29:00.000-07:00

“I’m so overwhelmed!” a potential client exclaimed during a meeting with us recently.

He was speaking both to the many avenues of business he was pursuing in this mad economy, but also to the variety of marketing options that exist. Our discussion had hovered around social media and how we saw integrating it into his marketing and public relations efforts.

Since there are so many SM options available in addition to e-newsletters, e-blasts, paid advertising, public relations, advertorial strategies and more, many times business owners just get overwhelmed and give up. Because they care so much about their businesses, they spend a lot of time worrying over all the what-ifs and unknowns. But due to the dynamic and forgiving nature – not to mention removable – of most social media outlets all that worry really could be wasted energy.

In the meantime, their small business could be missing a big opportunity to connect with customers or make other valuable community or business connections.

My advice: dip your toes in! It will hardly make a ripple at first and by spending just a few minutes a day exploring social media you will quickly learn the different ways it can be applied to suit your business or marketing goals.

WHAT ARE AMIGOS FOR?

2009-08-19T09:43:00.000-07:00

Mi Amigo's would like to raise money and awareness for a great cause!

Anyone who buys a Juvenile Diabetes Research Foundation (JDRF) Sneaker or gives a donation of $1.00 or more to JDRF will receive a FREE chicken, bean, red chile, green chile, pork, machaca burrito. Mi Amigo's would like to reward their customers while promoting a good cause. Mi Amigo's Mexican Grill is a huge supporter of JDRF and would like to raise money and increase awareness. This event is leading up to Mexican Independence Day on September 16.

WHEN:

Tuesday, September 8, 2009 11:00 a.m.- 10:00 p.m.

LOCATIONS:

AZ Center: 455 N. Third Street, Ste. I-150, Phoenix, Ariz. 602-256-7355

Gilbert & Southern: 1264 S. Gilbert Rd., Mesa, Ariz. 480-892-6822

Southern & Power: 6465 East Southern Ave., Mesa, Ariz. 480-830-6677

COST:

A donation to JDRF of $1 or more

WEBSITES:

www.miamigos.com
www.jdrfdsw.org

POWER MERGER BRINGS TOGETHER EXPERT PHYSICIANS

2009-08-11T15:04:00.000-07:00

Arizona Vein and Skin Rejuvenation Institute combines forces with Adam & Eve Medical Aesthetics

SCOTTSDALE, Ariz. – Aug. 11, 2009 – Bringing together some of the top medical experts in the field of cosmetic surgery, dermatology and non-invasive anti-aging, laser and cosmetic procedures, Regency Medical Aesthetics and Adam & Eve Medical Aesthetics proudly announce a merger with Arizona Vein and Skin Rejuvenation Institute.

Dr. Nicholas J. Soldo served as medical director of the Arizona Vein and Skin Rejuvenation Institute and will now serve his returning patients, as well as welcoming new patients, at Adam & Eve, located at 31390 N. Scottsdale Road, Suite 105 at The Summit at Scottsdale.

“It is an honor to welcome Dr. Soldo and his patients to Adam & Eve Medical Aesthetics,” said Dr. Carl Sonder, medical director of Adam & Eve. “Dr. Soldo brings a wealth of experience in the latest laser and cosmetic procedures and is one of the world’s preeminent experts on the treatment of rosacea.”

For more than a decade, Dr. Soldo has been practicing non-invasive cosmetic medicine and has been recognized as one of the foremost leaders in the field. Working on the cutting edge of technological and medical advancements, Dr. Soldo brings significant experience in rosacea, spider and varicose veins, injectables and more. He is an expert in rejuvenating the skin, and treating veins with sclerotheraphy, as well as specializing in an assortment of innovative laser treatments that continuously provide actual – not theoretical – results.

An expert in photo facials, he is an international trainer in the use of Active and Deep FX, a fractionated CO2 for facial rejuvenation. Dr. Soldo also brings remarkable results to patients seeking Botox, Dysport, Evolence and other injectables.

Arizona Vein and Skin Rejuvenation Institute’s patient services enhance the already cutting-edge services and medical care provided by Regency Medical Aesthetics and Adam & Eve Medical Aesthetics. The two practices specialize in Hyperbaric Oxygen Chamber Therapy Treatments, Botox, Revage Laser Hair Regeneration, Active/Deep/Total FX CO2 Laser resurfacing, Laser Skin Tightening and/or Rejuvenation, Dysport, Juvéderm™, Restylane™, Evolence™, Acne Treatments, Dermaplaning, IPL Photofacial Treatments, Laser Hair Removal, Sculptra™, Lip Rejuvenation, Ear Lobe Rejuvenation, Water Body-Jet Liposuction, Smart-Lipo Laser Liposuction, Lipo Dissolve and Cellulite Treatments.

Together the practices continue in their goals to always seek improvement in patient care and services, and to remain on top of technological medical advancements that mean the best results for patients.

About Adam & Eve Medical Aesthetics

Under the direction of Dr. Carl Sonder, Regency Medical Aesthetics and Adam & Eve Medical Aesthetics both provide innovative medical grade aesthetic and cosmetic procedures. Staying current with the latest technology, physicians receive ongoing training in the latest advancements in aesthetic medicine in order to provide rejuvenating and corrective results for the face and body. Visit www.adamandevemedspa.com or 480-575-6584.

# # #

Diabetic boy makes best friend

2009-08-11T11:37:00.000-07:00

Please take a moment to read this story in today's Arizona Republic, about Seth Waite, a Valley youngster who has found unique way to monitor and control his Type-1 diabetes.

http://www.azcentral.com/pets/articles/2009/08/10/20090810diabetesdog0811.htm

Communicating with your Clients

2009-08-05T10:12:00.000-07:00

Though it might run counter to your instincts as face-to-face communication is being co-opted by virtual communications, it is still vital to communicate with your clients.

Creating opportunities for interaction is vital.

The first step in creating this dialogue is to begin building your email database. How are you capturing client’s contact information? Are you building that database consistently? Too often, the answer to this is, “Well, we have a few” or “We have many – but they are in a format we cannot use.”

It is worth the time and money to invest on capturing email addresses from your clients, and the process can be as simple as putting out a notebook and pen on your counter. A one-time investment to capture these contacts – either by hand or on your Web site – will lead to a lifetime of communication.